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R.J. Reynolds Growth Cigarette Brands

Published on July 11th, 2013 00:00

R.J. Reynolds, the second-biggest cigarette manufacturers in the United States, targets its promotional support on such brands as Camel and Pall Mall to increase the brands' market-share growth and to adjust the brands to permanent and quick growth and earnings.

Camel, Pall Mall, Winston

Camel

Over 100 years, Camel's constant goal of cigarette pleasure has created some of the industry's most revolutionary and excellent tobacco products while generating the Camel iconic recognition. Launched in 1913, Camel's exclusive blend of Turkish, burley and flue-cured tobaccos were just those features that made it the top-selling brand in the U.S. in just several years.

Nowadays, Camel's adherence to superiority involves a new breed of tobacco products — inventions such as Camel Crush and Menthol with Cool Burst™ technology. This relentless interest for tobacco is yet another cause why Camel continues to be R.J. Reynolds' biggest and rapidly growing full-price brand.

Started in genuineness yet adding later on, Camel's fabulous characteristics charm that particular spirit of adult cigarette users - motivating them to enjoy cigarettes on their own terms.

Pall Mall

Pall Mall cigarette brand was released in 1899 being one of the first premium sector cigarettes in the world. This brand is one of only 5 brands to have ever climbed to market top position in the United States.

Pall Mall has a great history of improvement during the past 110 years. In 1939, Pall Mall introduced the first king-size cigarette; in 1966 the cigarette brand released the first 100-millimeter cigarette - both offering adult tobacco consumers more value without additional cost.

In 2001, Pall Mall was re-introduced as the "new filtered" brand offered at a low cost point. Currently, these cigarettes are manufactured with Premium Tobacco to provide a mild taste, slow burn and a longer-lasting smoking process, making it a top brand even more. Actually, over a couple of years, Pall Mall has been the fast emerging brand in the U.S.

Winston

Winston was created in 1954 and grew to be the first country wide favorite filtered cigarette. The brand preserved its top sales position from 1966 to 1972, due to the excellent marketing slogan "Winston tastes good like a cigarette should."

These days, Winston continues to be nation's top-10 cigarette brands.

Since using the new pack design at the end of 2008, Winston has taken away "additive free" text from the pack. In 2010, Winston Lights and Ultra Lights have already applied color-coded descriptors so as to conform to FDA regulation of tobacco products.